CEO, Principal Consultant
Rachel Crowder is a seasoned healthcare strategist and public health professional with a proven track record of improving healthcare delivery, advancing population health, and driving measurable outcomes across complex systems. With deep expertise in strategic planning, digital health, and care transformation, her work spans commercial health insurance, Medicaid managed care, and public health systems. As CEO and Principal Consultant of Raette Consulting, Rachel partners with health systems, public health departments, employers, and Federally Qualified Health Centers (FQHCs) to design and implement innovative, data-driven solutions. She brings a unique blend of analytical insight, operational expertise, and a people-centered approach to advancing care model redesign, strengthening population health strategies, and enabling sustainable transformation.
Rachel has led high-impact initiatives at the intersection of strategy and execution, including advising on a primary care retention strategy that generated $129 million in incremental revenue and leading enterprise-wide care model redesign efforts for major health systems. Her experience includes advancing accreditation and regulatory readiness, supporting NCQA, URAC, and PHAB initiatives, and navigating complex compliance environments such as HIPAA, ERISA, and GINA. Known for translating strategy into action, she leverages design thinking, Lean Six Sigma, and digital health tools to improve efficiency, enhance outcomes, and drive system performance. She holds a Master of Public Health and a Bachelor’s in Health Services Administration, is a certified grant writer, and is licensed in Accident & Health and Life insurance in Ohio.
Strategy Consultant
Akeena is a forward-thinking Health Strategist with expertise in public health, healthcare strategy, and innovation. She is dedicated to developing transformative initiatives that improve community health and advance healthcare systems.
Her professional experience includes roles as a Health Educator with the CDC Foundation, where she designed and implemented health promotion programs, developed educational materials, and ensured health literacy and access for diverse populations. As a Research Assistant with the Detroit URC, Akeena strengthened community partnerships, amplified health equity messaging, and presented qualitative and quantitative data to support informed decision-making.
Akeena’s work as a Clinical Research Assistant at Henry Ford Health System involved recruiting participants for NIH-funded studies, improving health research accessibility, and engaging communities through outreach initiatives.
Akeena has a Master of Public Health and she's certified in Business Analysis & Process Management. Her work emphasizes collaboration, data-driven insights, and a commitment to advancing public health priorities through education, research, and strategic initiatives.
Project & Technical Solutions Manager
Naomi Crowder is a skilled Software Engineer and Full-Stack Developer with expertise in the MERN stack, backed by a robust foundation in chemical engineering, quality control, and project management. Since 2021, she has successfully led projects at Raette Consulting from initiation to completion, specializing in both Agile and Waterfall methodologies. Naomi excels at keeping projects on track by optimizing resources, ensuring clear stakeholder communication, and proactively removing obstacles.
Her background in chemical engineering and quality science has equipped her with deep expertise in compliance, risk management, process optimization, and statistical process control. She also brings advanced skills in project estimation, earned value management (EVM), SAP Materials Management, and key project tools such as Jira and Asana.
Naomi’s unique blend of engineering precision, software development capabilities, and leadership excellence enables her to solve complex challenges and deliver high-impact results. She is also deeply committed to community service, having volunteered with organizations focused on youth and community empowerment in Dayton, Ohio.
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